Sales and Marketing Rants

5 years warranty – the new gold standard

As mentioned in an earlier article, a colleague of mine just purchased a Peugeot 207 because it is very affordable and because Peugeot is offering a 5 year warranty inclusive of labor and parts which makes it very convenient (not to mention cost saving) for her. The long warranty unfortunately …

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Car ManufacturerCarsToyota

The new Toyota Camry – How far are you willing to compromise for the brand?

The old fashion adage of “Less is More” refers to the fact that sometimes, not going overboard with make-ups and accessories accentuates the natural beauty of a person. This seems to be the guiding principle of UMW when deciding on the spec sheet as well as price of the upcoming …

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Car ManufacturerCarsPeugeotTest Drives

Peugeot 207 – More than meets the eye

I have to admit, I didn’t think much about the Peugeot 207 when it was launched. Heck, I still don’t think much about it. Basically it’s a hatchback 206 with a boot job and depending on which angle you look; to some, it’s stylish … to others (which unfortunately, I …

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Car ManufacturerCarsHyundaiTest Drives

The Hyundai Elantra – hello impossible?

It’s a wet morning … and a wet road has always been a challenge to test drive cars. At least, that’s what I thought when I made my way to the Hyundai marquee this morning at Citta Mall. Deliberately went there early to avoid the morning crowd and first thing …

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Car ManufacturerCarsKIATest Drives

Kia K5 Optima – Ahead of its class .. how far ahead?

Kia kicked off their roadshow yesterday at 1 Utama shopping mall and I had the liberty of checking out the vehicles on display. As you can see, they brought their entire family of cars out. You can find the Forte Koup, Forte, Sorento, Sportage, Rondo MPV and, of course the …

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Car ManufacturerCarsSkoda

Skoda Malaysia: The untapped potential

In the recent months after acquiring the Octavia (read about it here:)   http://www.kensomuse.com/the-skoda-octavia-an-owners-perspective-2/   it amuses me when listening to friends and family around me comment about the car and the brand. The reactions range from a blank stare to guessing it being a Russian car. We have to …

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Sales and Marketing Rants

Don’t sell cars – sell the total experience

Many sales persons feel their sole purpose is to sell the product they’re hired to promote. Nothing wrong with that. The only problem is, so is everyone else. So in the light of increased competition, many go-getters constantly think of new ways to reach out to their customers and to …

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