The Hyundai Elantra and Elantra Sport – Covering all Bases
Having worked in a (South) Korean brand company for a number of years, I believe I have some insight on how Koreans market their products; They are very customer-focused. Almost all that they do, they ask themselves, “what does the market want?” and proceed to find answers to it. I’ve …
The Hyundai IONIQ Hybrid – Designed for the next Millenium
Baby Boomers, Gen X, Gen Y, Millennials – they’re all cohorts of people born within a certain demographic period. We call them generations and they are defined as a difference of opinions between one generation and another regarding beliefs, politics, or values. Among the various generations, the Millennials seem to be in the …
The Hyundai Tucson – An epitome of Korean innovation and progress
Korean automotive brands has managed to establish a positive reputation today yet their people are not letting their guard down. They know that in the technology race, Japan isn’t out and tailing close behind is China who has taken the Korean’s place in trying to gain a foothold in the …
The 7-seater SUV shootout: Hyundai Santa Fe vs Nissan X-trail vs Kia Sorento
Moving seven persons in one vehicle isn’t difficult with the myriad MPV choices in the market, starting with the budget Toyota Avanza. If you remove MPV from the equation (well, bosses don’t drive soccer-mum vehicles to the office), there’s very little to choose from if you want an SUV that …
The all-new Hyundai Tucson – launched
The All-New third generation Tucson has just been launched and it’s quite the urban SUV looker. The locally assembled C-SUV Tucson is available in a 2WD Nu 2.0 MPI engine with two variants to select from – the Elegance and the Executive. Mr Lau Yit Mun, the Managing Director of Hyundai-Sime Darby …
The new Kia Optima K5 vs the new Hyundai Sonata – Casual or Formal?
It wasn’t too long ago that one needs a proper set of suit and tie to host a keynote presentation to customers and other stakeholders. But with the advent of young creative yet highly valuable companies, its not surprising to see a CEO stepping on stage attired in T-shirt and …
The Hyundai Veloster Turbo Reviewed
There aren’t many cars that pits styling as its main proposition largely because aesthetics are always subjective and different geographic cultures have vastly differing preferences and opinions on what’s pretty and what’s not. Which is why for a company like Hyundai to birth a vehicle like the Veloster is a …