Car ManufacturerCarsProtonSales and Marketing Rants

Proton; The Moment of Truth ….. again

Game changer World class Better than others Yes, we’ve heard it all before. From the launch of the Waja to newer iterations such as the Preve, Suprima S and the Iriz, there has been many bold claims by Proton that THIS model shall be THAT model that conquer the market …

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Car ManufacturerCarsSales and Marketing RantsVW

The Volkswagen Marketplace – What you should know

The Volkswagen Marketplace has gone live and with much anticipation, I was keen to know more about the mechanics of this program. At the time of this article, there is still no official press release from Volkswagen Passenger Cars Malaysia (VPCM) so what I share here is purely what we …

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Car ManufacturerCarskensoMazdaTest DrivesWriters

The Mazda CX-5 GLS 2.2D AWD – Diesel at its best

When you think about it, we’re pretty spoiled as shoppers. Manufacturers give us a wide variety of choices to cater to a wider audience & to some, the it’s the Best or Nothing. I bet you know of friends who won’t think twice but to go for the highest spec …

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Car ManufacturerCarsVW

The Volkswagen Golf 7.5 launched – Too expensive?

Volkswagen Passenger Cars Malaysia (VPCM) showcased the new Volkswagen Golf variants this morning and is now accepting bookings for them. You can get more details from Volkswagen Malaysia’s website. Four variants are available for booking ; Golf 1.4 TSI (Sportline and R-line variants) The Golf 1.4 TSI is available in …

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Car ManufacturerCarsHyundaikensoTest DrivesWriters

The Hyundai Elantra and Elantra Sport – Covering all Bases

Having worked in a (South) Korean brand company for a number of years, I believe I have some insight on how Koreans market their products; They are very customer-focused. Almost all that they do, they ask themselves, “what does the market want?” and proceed to find answers to it. I’ve …

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Car ManufacturerCarskensoSales and Marketing RantsVWWriters

Bruised, Battered but Better and Stronger – VW looks on to 2018

“Success is not final, failure is not fatal: it is the courage to continue that counts.” – Winston Churchill I find that quote to be apt in describing the ups and downs of Volkswagen Malaysia. From a high of 13,003 units sold in 2012, VW’s sales numbers dropped to 6,048 …

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Car ManufacturerCarskensoMercedes-BenzSales and Marketing RantsWriters

Charging stations for EVs and PHEVs – Good on Mercedes-Benz Malaysia, Bad for Mercedes-Benz users

Recently we have seen a few images of BMW Plug-in Hybrid Electric Vehicle (PHEV)s occupying the Mercedes-Benz charging stations in Bangsar Shopping Centre shared by our friends at EvoMalaysia and initially, it was a bit of a harmless tease at Mercedes-Benz Malaysia (MBM). Over time, more images appeared, some showing all …

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