Test Drives

When you think about it, we’re pretty spoiled as shoppers. Manufacturers give us a wide variety of choices to cater to a wider audience & to some, the it’s the Best or Nothing. I bet you know of friends who won’t think twice but to go for the highest spec …

Having worked in a (South) Korean brand company for a number of years, I believe I have some insight on how Koreans market their products; They are very customer-focused. Almost all that they do, they ask themselves, “what does the market want?” and proceed to find answers to it. I’ve …

I get asked often whether is it rewarding being an automotive journalist/writer.  It is if you truly have a passion for automotive you can work under conditions that has words like “short schedule”, “jet lag” and “low pay” Well, ‘low-pay’ is relative. Assuming that your writing prowess is of acceptable …

Living in a country where the cost of a vehicle is one of the highest in the world but with the average monthly salary of around USD650, we’re all accustomed to spending a significant amount of our income on a bank loan to own/use a car. To those who earn less, …

Anyone in business will tell you there’s no sure way to win in an open market where there are competitors offering similar solutions. It makes sense for companies to minimize this risk by understanding customer’s needs and wants as much as possible. Analyzing consumer buying behavior, conducting surveys and consumer …

People buy or subscribe to a product or service because of a specific need and one of the dumbest thing a seller can do is to define that need for the customer. Trust me, you don’t know my problems better than me. For instance if I want an iPhone, you …

There are some meals that are sophisticated with layers and layers of exquisite taste that if you were interested to dissect what goes into the dish, you need more than a couple of mouthful to tell. And then there are those where one bite is all you’ll ever need to …