Writers

Recently I had to deal with a social media outrage where one of my customers took to Facebook to share his dissatisfaction of my company’s product and services. To put it simply, there was a mismatch of expectations in the durability of the product which was purchased quite a while ago & …

It goes without saying that the purchase of a vehicle is one of the heaviest investments one can make in life, more so in Malaysia and Singapore where car prices are significantly higher than other parts of the world so many of us take extra care in maintaining it properly. …

I’m feeling a little nostalgic. I have with me the Golf Mk7.5 which was introduced to Malaysian shores on April this year. I have to admit that when I first saw it being unveiled, I wasn’t that impressed. Too many lines that makes the front look a tad too fussy …

Overcharging customers Refusal to use meters Refusal to take passengers to certain destinations Illegally modifying their meters Taking long detours Sounds familiar? We’ve seen it all in the Malaysian taxi industry. Yet, the recent encounter I had isn’t Malaysia; it’s Thailand. I’ve been to Bangkok numerous time but I think …

When you think about it, we’re pretty spoiled as shoppers. Manufacturers give us a wide variety of choices to cater to a wider audience & to some, the it’s the Best or Nothing. I bet you know of friends who won’t think twice but to go for the highest spec …

Having worked in a (South) Korean brand company for a number of years, I believe I have some insight on how Koreans market their products; They are very customer-focused. Almost all that they do, they ask themselves, “what does the market want?” and proceed to find answers to it. I’ve …

“Success is not final, failure is not fatal: it is the courage to continue that counts.” – Winston Churchill I find that quote to be apt in describing the ups and downs of Volkswagen Malaysia. From a high of 13,003 units sold in 2012, VW’s sales numbers dropped to 6,048 …