Writers

Ford and its local distributor Sime Darby Auto Connexion (SDAC) today officially launched the new Focus in Malaysia. Stylish, packed with an array of smart technologies and powered by an exhilarating 1.5-litre EcoBoost petrol engine, it is the most powerful small car in Malaysia. “The new Ford Focus combines smart and safe technologies …

Jack Ma, the founder of Alibaba and one of the richest man in the world recently said this: “The worse people to serve are the Poor people. Give them free, they think it’s a trap. Tell them it’s a small investment, they’ll say can’t earn much. Tell them to come …

Ownership Experience – something intangible that makes or breaks a brand. If it’s rotten, it’s like cancer – starts off with a few unhappy customers whose number steadily build until you wake up one day and see shitty reviews about your brand everywhere. By then, the company would try to execute …

Let me start by saying that I’ve not been a fan of 4×4. Sure, I appreciate the height and the go-anywhere-anytime attitude of a it but coming from a guy who’s accustomed to sitting closer to the center of gravity and making use of it at corners, the pick up …

If opinions are like assholes where everyone has one and everyone thinks everyone else’s stinks, we should really consider what Proton does to us; it never fails to bring out the best and worse of us. Couple of days back, two issues were highlighted by the media and everyone went into a …

As covered in Part 1 of the 2015 sales review, 2016 WILL be a tough year and in weathering tough times, expenditure would have to be more regulated and the area that would likely see the biggest cut is advertising and promotion. Companies need to do as much, if not more …

A recent article by the Malaysian Insider about automotive sales of 2016 suggests that things are going to get worse for car manufacturers next year. Up to 10 months this year, the industry recorded 541,142 units which was 1% lower than a year ago. You may be thinking 1% isn’t too bad – just a …