Sales and Marketing Rants

Car Clubs and Principal Car Manufacturers

The need to socialize is a fundamental requirement by us all. After all, culture is born through socialization and what better way to socialize than to mingle around people of similar taste and mindset? This is especially true for car clubs and one of the most close knit car clubs …

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Sales and Marketing Rants

5 years warranty – the new gold standard

As mentioned in an earlier article, a colleague of mine just purchased a Peugeot 207 because it is very affordable and because Peugeot is offering a 5 year warranty inclusive of labor and parts which makes it very convenient (not to mention cost saving) for her. The long warranty unfortunately …

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Sales and Marketing Rants

Don’t sell cars – sell the total experience

Many sales persons feel their sole purpose is to sell the product they’re hired to promote. Nothing wrong with that. The only problem is, so is everyone else. So in the light of increased competition, many go-getters constantly think of new ways to reach out to their customers and to …

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Sales and Marketing Rants

Motivation – getting things moving in today’s environment

“Good help is hard to come by” I’m sure all of us have heard that phrase before. And more often than not, those words are uttered from employers or bosses/supervisors/uplines of companies. You know what they say about hearing only one side of the story. Often times I wonder if …

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Sales and Marketing Rants

Pushing the customer service envelop in the automotive industry

Let’s face it … every business article that writes about the business environment says how volatile, or unpredictable or hostile or every known negative adjective you can think of. The thing is, when is the market place not as such? And if you think such a dynamic metaphorical is static, …

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