Sales and Marketing Rants

As some of you may already know, I have a Volkswagen Golf 1.4 TSI. My experience with the Golf since 2011 when I first took it home has been marked with ups and downs but overall, I am satisfied with the vehicle. During the course of ownership, I had to change …

Reputation is everything these days. It’s not something you can see or touch but it’s all powerful. Through it, you get stuffs like brand loyalty and trust, the very substance that makes the world go round. Reputation is pretty much like karma where you can swing either positively or negatively …

There were a couple of reasons why kensomuse was started back in March 2012. A distraction from the usual hustle and bustle of life. A place to catalog kenso’s own thoughts. But chiefly was because there were some reviews on some magazines which kenso disagreed strongly – particularly when the …

By Travis Chang   More than a year after the Suprima S was launched, Proton’s supposed “game changer” is still barely a game changer as seen on our roads and car parks. Launched last year, the Suprima S was criticized for its ambitious pricing, with both Executive and Premium variants …

Couple of weeks ago, I made a remark that the 5-year Mobility Guarantee found in Volkswagen Group Malaysia’s proposition was a little off as it required the breakdown to occur 100km from the owner’s residence AND repairs to be estimated to be longer than 48 hours (you can read about …

. I recall growing up in a neighbourhood where we had a night market every Wednesday. It was a relatively small one; less than 500 meters in length and like all pasar malams, vendors set up according to the products they sell. So all the vegetables and meat are on …

. Grey importers have a roaring business here in Malaysia. Without the need to set up extensive after sales service centres and having showrooms with the ‘rooms’ being nothing more than a tarred parking lot with a tent, most grey importers focus only on one thing; short term profits without …